As the in-house Publicity Manager, I was responsible for activating its consumer and trade press campaigns across its portfolio of programming which includes news and current affairs, commissioned and acquired programming.

I was responsible for project managing the home entertainment releases of BBC, ITV, Channel 4 and Sky DVDs whilst overseeing the PR for licensed product across all brands.

My role was to look after and oversee the consumer publicity for the UK across all of HIT’s portfolio of brands which include Bob the Builder, Thomas and Friends, Barney,Angelina Ballerina, Pingu and Fireman Sam.

​

My role as Head of Press and Publicity was to launch a brand new feminist film festival that succeed in representing women in a positive and progressive light. Over three years I secured impactful coverage in every national broadsheet, TV, online, radio and broadcast coverage of upcoming events. Raising the profile of the founder Corrina Antrobus, securing spokesperson opportunities on female representation within film.

Whilst working for Hasbro, I was responsible for generating high impact consumer campaigns for the following toys included Furby Boom and Monopoly Empire which were both within the top 10 toys of 2013.

My was role to implement consumer national and regional PR campaigns to ultimately drive awareness amongst the ‘white van man’ and target tabloid media.  

Over the years I have project managed, supported and executed many press events which include:

Launch Parties (Brazilian Tourist Board, House of Marley, Canon) Blogger Engagement events (Häagen-Dazs)  Christmas in July product showcase (BBC Worldwide, Argos, Philips),  A/W 2013 Homeware Collection (Argos) Press Trips (Canon, Häagen-Dazs).